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A collage of sections of a website design

Cherry Parsons is a very talented, fine artist, from Horsham in West Sussex. She has produced a fantastic, and large portfolio of artwork, which can now be viewed via her own website.

We were tasked with creating a new website that was more appealing, provided a better user experience, and better displayed the portfolio of work. The new website also needed to act as a platform for visitors to buy artwork, including a variety of prints produced from the original works.

Check out the finished, live website below.

A screenshot of an e-commerce website design
ECOMMERCE

Functionality

For the e-commerce side of the website we used the WooCommerce platform. This provides Cherry Parsons Art with an easy to use interface so they can easily manage their stock, products, pricing, and orders. 

The website features tiered pricing, so when a customer purchases more than 5 gift cards the price is automatically reduced by 20%. Shipping cost is tiered up to £10, then is free for orders over £10. Most of the products on the website are variable products, meaning that there is the original artwork and visitors can choose to purchase various different prints of the original.

OUTCOME

The Finished Website

We opted for plenty of white-space so that no attention was taken away from the artwork. We used clean white, black, and Cherry's favourite shade of blue for accents and links.

The website is also fully responsive, allowing people to easily view, and purchase items, on their mobile devices. 

The end result is a clean and easy to use website, that we believe does Cherry's fantastic portfolio justice.

Responsive website design shown on a phone

 

I want to endorse and thank SquareMorph for building me an incredible website. Ross and his team have used their skills as graphic designers and their wealth of knowledge of website design and SEO. Thank you once again. I’m very impressed.

Cherry Parsons (Cherry Parsons Art)

 

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